Co-Founder Alex Over found that the best bet was to create Perpetual Collective, an Independent Record Label. This was a result of various experiences and setbacks while not only wanting to develop more as an artist but to also discover new up-and-coming talent along the way, especially within the city of London, UK.

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The vision around the label includes an array of independent Music Artists and Creatives from all walks of life who have the choice of whether to release their music and with little constraints.

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Perpetual Collective aims to provide more flexibility and the opportunity to work as collaborators to create innovative music with other artists. The vision of avoiding ridged or fixed ideas within this creative process is vital for us.

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If you would like to join us, submit your tracks via the Contact page to be considered.